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FIU joins the Pepsi generation

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 PostPosted: Tue Jan 05, 2010 9:27 am   
Golden Panther

Joined: Wed May 20, 2009 12:46 pm
Posts: 807
Location: Miami Fl
Florida International University has reached an agreement with the Pepsi Bottling Group that will make its signature soft drink the university's official beverage.

That means only Pepsi and its other products will be sold at FIU. Pepsi is replacing Coca-Cola.

The new five-year agreement, renewable for up to nine years, is described as being a multimillion-dollar deal.

``We believe Pepsi will be a good partner of FIU for many years to come,'' said Assistant Vice President for Business Services Jeff Krablin, who oversaw the bidding process and helped negotiate the contract, according to a news release issued Monday by FIU.

As the university's official beverage partner, Pepsi will also sponsor FIU's athletic program, said Paula Hopkins, regional sales director at Pepsi.

That includes Pepsi signage at all FIU athletic facilities, exclusive beverage marketing rights for all university athletic programs and cross-promotional opportunities on
Another valuable element of the agreement is Pepsi's support for the university's green initiatives.

Pepsi will help to promote new energy efficient vending machines on all FIU campuses.

``Environmental sustainability is something we take very seriously at FIU,'' said Krablin. ``PBG is a partner who shares that commitment, and we look forward to working with them to improve our community.''

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 PostPosted: Tue Jan 05, 2010 10:44 pm   
Juvenile Panther

Joined: Mon Jul 28, 2008 7:11 am
Posts: 79
Location: Miami, FL
Coca-cola is better.... :P

"History will absolve me."

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 PostPosted: Wed Jan 06, 2010 7:58 am   
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Joined: Tue May 19, 2009 11:28 pm
Posts: 296
FiuSportsFan wrote:
Coca-cola is better.... :P


 PostPosted: Wed Jan 06, 2010 2:20 pm   

Joined: Wed May 20, 2009 11:20 am
Posts: 345
Wonder how significant their contributions on athletics on athletics will be... Either way, I'm happy they are investing in FIU. This could be a great partnership!

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